The White Rabbit Pizza Company

It was decided to launch to market with six pizza flavours, all of which were gluten-free and only using organic ingredients, handmade in Oxfordshire. We designed the pizza box packaging with a rustic chequered tiled pattern as the background and bright colours as the different flavour identifiers.

Launched into Planet Organic initially, the brand received super positive feedback and even won the Innovative Challenge Award at Lunch, a trade-only exhibition for the food-to-go industry. It has since gone on to win several other food industry awards and White Rabbit Pizza’s are now available nationwide in Sainsbury’s, Waitrose and many other retailers including Whole Foods Market and Abel & Cole.

In addition to the original pizza box packaging, we also designed and built their website, initial stationery items, t-shirts and aprons and some custom-printed greaseproof wrap to use in the pub and when sampling pizza slices at shows and in-store.