This has been a brilliant project to work on and right from the get go, Becky (Founder) was really open to ideas as to how we could help her to launch her premium skincare brand. We brainstormed name ideas initially and all agreed Serenna was perfect. From there we made a start on the creative concepts.
The Serenna brand is very clean and simple with their core brand colours being a lovely rich, dark green and coppery-bronze metallic. Once the brand was agreed it was all about the packaging. A premium look and feel was really important for this incredible product range. We worked closely with Becky to help her source the jars and bottles and then created a set of labels and cartons that worked beautifully with the black lids and the amber glass jars.
As a mail order business, the ‘unboxing experience’ for customers is really important. We wanted them to feel special, whilst being mindful of Serenna’s green credentials to minimise packaging. We designed a branded set of mailer boxes and wrapping papers with the branding printed 1-colour black onto the brown kraft uncoated stocks. The sealer labels add just the right touch of the Serenna green and bronze to complete the look.
Initially launching with five products (day cream, night cream and anti-ageing serum in the cosmetics line and the premium CBD oil in two strengths), the Serenna brand has been a lovely project for us as we’ve seen it through from very early talks with the client, right through to the launch in early Spring 2021.
Going forwards, we’ll be working on new products and print materials and we’re excited to see how it grows over the coming months and years.
“Caroline and Jan at Wetdog Creative have been an absolute pleasure to work with from the start. What we have really appreciated is how much time they have taken to understand our brand and what we want to communicate through it. We now have a brand and packaging that we are incredibly proud of. They have supported and helped us through both the ups and downs of getting our products to market and now feel part of our team. We have also really appreciated the practical support they have given, including sourcing and liaising with packaging manufacturers and helping us find solutions. We couldn’t have launched Serenna without them and I would recommend Wetdog Creative every time!”