The Swift Organisation Ltd (trading as Swift) makes high quality garden rooms that can be used as an annexe to your house, a home gym, office, studio or even a home cinema room. This company actually built Wetdog Creative HQ so we already knew how good the buildings are and what a lovely company they are to deal with. So when they came to us asking about a possible re-brand, we jumped at the chance to help them.
With their business strategy changing to target clients looking for a more bespoke service with unique designs and high-end finishes, we knew that the re-brand had to match the premium quality of their offering. The circular device incorporates an abstract swift in flight. This works brilliant on its own as their social media avatar, as an enlarged graphical element that bleeds off the page of their brochures and folders and used simply on the front of their thank cards, envelopes etc.
We chose a very dark grey and a gold metallic pantones for the brand and the combination of these colours with the new lifestyle photography works really well on their new website and print materials.
The new strapline ‘life-changing spaces’ gives the brand an aspirational feel as a building from Swift is so much more than simply an extra room in the garden. They give people the freedom to expand their homes and/or businesses to meet their own unique requirements. So whether this is starting your own yoga business from a studio in your garden, being able to care for an elderly relative at home or creating a crafting room that is just for you, a building from Swift really can become a life-changing space.
We designed several print materials including their new company brochure, a presentation pocket folder, various stationery items and a set of template sheets for their ever-changing case studies. We also created a series of online banner campaign advertisements to go on the industry’s leading supplier directory to push people to their website.
At times a challenge, this job proved to be hugely rewarding in the end as the Directors really listened to what we said and in trusting us, we were able to deliver a strong new logo and identity that has elevated their brand to the next level.
“Have faith and confidence in Caroline and Jan. We did at Swift and the result has been a complete re-brand that is already proving to be an effective and worthy investment. It takes bravery to change the 10-year established image of the company, especially when you are regularly receiving positive feedback about your existing website and the overall ‘look’ of the company. However, our products and services have improved markedly over the years and we spoke to Wetdog Creative to seek their thoughts on creating a company brand that reflected these changes. They completely got it! The range of initial designs was diverse and thought-provoking. All were backed by detailed description and rationale. The selected brand was then refined to what we now trust to be an accurate portrayal of our business values. More to the point, the feedback and effectiveness is already proving the validity of Wetdog Creative’s professionalism. It wasn’t always easy - they will not just go with the flow to appease our well-intended ideas, and they will not condone something that they don’t genuinely believe in. Their tenacity and focus remained constant and, with hindsight, this is what kept the project on track and the end result pure and effective. In addition, the speed of service that Caroline and Jan achieved was second to none, and the support then given to printers, web developers and our social media experts was excellent. Our business depends upon the first few seconds of people seeing our branded material and we are delighted that this has now become such a strength. All who work for us (and with us) are empowered by the new look, and we have no doubt that the financial return on our investment will be rewarding.”
Managing Director, The Swift Organisation Ltd - swiftorg.co.uk
