The word ‘powwow’ means to meet for an informal discussion and it is also a Native American feasting ceremony. This new restaurant is located within a business office complex in Bridgwater in Somerset. The name Powwow reflects the ethos of the concept – it’s an informal place to meet and eat – hence the strapline!
Traditionally business parks and office complexes are poorly served when it comes to their food options – many relying on the nearly petrol station or the local sandwich van. The team behind Powwow spotted a gap in the market for a relaxed, casual dining restaurant located in the heart of the business park – the perfect place to grab a coffee to go or for a restaurant-quality business lunch that will really impress your clients. This is where we came in.
The Powwow logo is clean and simple with ‘teepee’ device combining the words ‘pow’ and ‘wow’ as a nod towards the Native American meaning of the word and of course the ‘meet & eat’ strapline is what you can do at Powwow! The restaurant interiors were designed and installed by the brilliant guys at Designrock and their use of soft natural wooden finishes and architectural features perfectly complemented our vision for the brand.
Once the fit-out of the restaurant was underway, we got to work on the print materials they needed for the launch including promo flyers, loyalty cards, staff pin badges, stickers and branded greaseproof wrap. The launch was a great success and future plans include regular evening events and discussions are underway to roll out the concept to other business parks and office complexes – watch this space for news of a Powwow in your office block next!
