Audible Fidelity, who are based in Daventry in Northamptonshire, came to us ahead of their move to bigger premises. Originally they were unsure if they needed a re-brand, but once we showed them our initial concepts for the new identity they were hooked! The main logo-type was designed to echo a turntable and tonearm, which connects the brand to their product range.
Once the Audible Fidelity re-brand was set we designed the exterior and interior signage for the new building, all the usual stationery items as well as some simple POS displays for their new audio showroom.
We also designed a series of double-page spread display adverts to go in key issues of What Hi-Fi magazine. These bright, bold and simple adverts really stand out against their competitors who always go for the same product-filled ads. We went the opposite way, focusing on their branding and with our ‘3 great reasons to choose Audible Fidelity’ with a push through to their website – it worked a treat!
“I don't think we knew what it meant to have a brand identity before Wetdog Creative came along! Now we're as proud as punch of our branding and it has really helped us to stand out in a highly competitive market.”
Director of Audible Fidelity Ltd - audiblefidelity.co.uk
