Let’s Get Naked | Launceston, Cornwall

Let’s Get Naked is a refill store in the centre of Launceston, Cornwall. The owner came to us right at the start of their journey when she was first getting the funding together for the store. We loved the cheeky name they’d chosen and of course the ethos of the brand, which is all about helping people to reduce their impact on the planet. We designed the logo to have a fluid feel with the word Naked representing the movement of the items as they fall from the containers when customers are refilling their store cupboard foods. The brand colours are a mix of neutral tones with greeny-blues, pastel pinks and a pop of orange.

The core message is to Reduce, Reuse and Refill and we’ve used these three words in the key messaging on the store’s signage and a simple 1-page website. The illustrations are bright and fun and we’ve used these throughout the signage (including a feature wall behind the counter) and of course on the website.

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“After seeing previous work Jan & Caroline had done for my Dad's business I was always going to work with them when it came to my branding and I am so glad I did. From start to finish they were great, professional, friendly and so helpful. Even now Caroline is always at the end of the phone if I have any questions. My shop is a business but I also wanted it to represent me, and they helped me bring that vision to life. With the bright colours and funky logo - it's eye catching and stops people in their tracks walking by. That's exactly what your branding is supposed to do. It's perfect, and I'm very pleased I got to work with both of them on my first little business.”

Owner of Let's Get Naked - www.letsgetnakedrefill.co.uk

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