This was a great project for us – we’re big foodies, so of course part of getting to grips with the brand ethos involves sampling the goods! We are delighted to confirm nom bars are super, super tasty and they’re good for you too – yay! The guys at nom are really passionate about creating great tasting, healthy foods you can eat on the go. The products are made with 100% organic ingredients including virgin coconut oil, which is not only delicious but a real powerhouse of a superfood. For their brand identity we went for a really bright and fun feel with funky colours for each flavour of bar. Cream, pink and brown are the key brand colours and so these feature on the original bar and across the marketing materials with punchy reds and yellows featuring on the other flavour bars.
NOM stands for Natural Organic Matter but we put a twist on this and added the strapline ‘Naturally, Organic Matters’ with the logo to really showcase their passion for organic, natural ingredients that have been ethically sourced. Nom bars were launched in Planet Organic’s stores across London and after this exclusive 8-week launch were soon available in lots of other lovely health food shops, sports shops, cafes, deli’s and larger food retailers including Ocado. Check out their website for a full stockist list if you’re tempted to try one!
Product development is on-going and since the launch we’ve created additional packaging for 3-bar multipacks in all three flavours and a new protein-rich bar, which is made with organic pea protein – another natural and tasty superfood. We also designed a range of nom organic popcorn, which was initially launched with three delicious flavours.
They launched a new savoury flavour of organic popcorn (Tomato Pesto – yum!) a few months later and also created a new gluten-free recipe for their nom bars using organic, gluten-free jumbo oats.
“Wetdog Creative has been working with us on the branding for our new organic health bars. They have guided us every step of the way, from the initial concepts and design of the company logo, through to the website design, packaging, stationery and all our marketing materials. I can honestly say that we couldn't have been in better hands! They are always on the other end of the phone to answer questions or bounce ideas off and we really value the friendly and enthusiastic way in which they've understood our brand ethos. We love our branding – Wetdog Creative has definitely brought our nom bars to life!”
