Choklet | Looe, Cornwall

Choklet is the chocolate tasting experience and they are based in Looe, Cornwall. Choklet is of course the Cornish word for chocolate and we first met Alison when she was in the early stages of planning the business. We designed the Choklet logo, created the brand identity around it and worked on all the print materials needed ahead of the launch.

Similar to a wine tasting experience, a Choklet tasting experience is the chance to try some delicious bean-to-bar chocolate, perfectly paired with a range of different drinks including wine, spirits and craft beers. The icon we created as part of the logo is inspired by a square of chocolate. The pattern of straight and wavy lines within the square represents the pairing of chocolate with drinks. We chose a palette of pastel pink and the dark blue to communicate that Choklet is a high-end brand, but also that the offering is a fun and affordable experience.

Ahead of the launch, we designed a tasting wheel that the guests use to help them understand the flavours they are experiencing in the chocolate. We created a range of other print materials including packaging for the sales of chocolate and drinks, gift items and event signage. We also designed and built the website.

Photography credit: Frankie Thomas


“Working with Caroline and Jan has been a real pleasure. From our first conversation they really understood what I was trying to achieve and what my business is all about. The brand they designed captured it perfectly, and everyone comments on how fantastic it is. Working with them is very easy, they are professional, friendly and really great at understanding the brief and bringing new ideas. I would definitely recommend Wetdog Creative!”

Founder of Choklet -

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