White & Black
White & Black is a dynamic and award-winning, specialist technology law firm based in London and Oxford. Following considerable growth, the partners were looking for a subtle shift in their branding to reflect the firm’s reputation and growing, high-profile client list. The brand re-alignment was deliberately evolutionary rather than revolutionary with detailed work on the logo type to deliver a more balanced and professional feel. This professional feel was carried through with the use of the Oxford Blue pantone (202) and a Gold Metallic ink (871) with all print materials created on premium uncoated papers and boards.