We were contacted by the owner of this business during the first lockdown in the Spring of 2020. Lisa had recently taken over the pizza cafe as a going concern and had done a quick re-brand using another company, keeping its original name. But it wasn’t feeling right and having the time to reflect during the early part of that first lockdown gave Lisa the chance to realise she needed a new approach – that’s when she called us.
After our (socially distanced) first meeting, we agreed that going for a new name and a complete re-brand was the way forward. We went away and came up with a few options including SaltyBay, which seemed to capture Lisa’s love for the St Austell Bay area and the local community. The name feels coastal and fun-loving and we could see it would enable us to create the perfect logo and identity for the business, encompassing these elements.
We got to work with a set of initial concepts and once agreed, this was followed with all new exterior and interior signage for the restaurant – or Pizza Kitchen as it is now known. Whilst the signage was in production, we worked on the menu design, loyalty cards, promo flyers and of course the website. Everything was timed to the re-opening of the Pizza Kitchen following the first lockdown.
We love how brave Lisa was to commit to the investment of a full re-brand during such a difficult time for her business, and it’s paid off. Happy customers, happy Lisa! Thank you for trusting in us to deliver a brand you are proud to call your own.
“Meeting Caroline & Jan was an absolute game changer for me! Their patience, understanding, dedication to detail and commitment to the project was outstanding. They managed to capture my thoughts and help build a proper brand which myself and all the SaltyBay team are proud of. Their professionalism and support has been instrumental in the success of our brand. I feel so fortunate to have teamed up with Wetdog Creative and can’t wait for us to work on future projects together. ”