This is an independent hotel located on the hillside in Porth Bay, near Newquay in Cornwall. It is a truly stunning location overlooking Porth Beach. Originally called The Windward, the hotel was bought by the new owners in Spring 2017 as a going concern but they knew it was in need of an upgrade. With a clear vision for the how the hotel is going to look in a couple of years’ time, re-naming it to Porth Beach Hotel was the first step.
With a new name, comes the perfect opportunity for a full re-brand. Inspired by their mood boards for the refurbishment plans to the interior and exterior of the hotel, the logo has an art deco feel to it with a very clean and simple typographical style.
The exterior signage consists of textured dark wood boards that contrast against the sharpness of the logo perfectly. On the stationery and in-room print items the cool blues and relaxed tone of voice encompass the chilled vibe that inhabits the culture of sun, sea and surfing on Porth Beach and nearby Newquay.
