Pollocks Pub Company is the innovative and super hardworking team behind The Sharksfin Bar & Restaurant in Mevagissey near St. Austell in Cornwall. They were looking for a new creative approach for The Sharksfin, which has a prime location right on The Quay in the gorgeous fishing harbour of Mevagissey.
We started with a range of sea-based illustrations for The Sharksfin that communicate their connection to the local seafood and convey the relaxed, family-friendly and welcoming vibe that The Sharksfin is so well known for. Using this new illustrative identity (which also included a minor update to their existing logo), we designed new menus, custom-printed greaseproof food wrap, staff t-shirts and print adverts.
Following the success of this work on The Sharksfin, we were asked to re-brand their limited company – Pollocks Pub Co and, inspired by the cheeky choice of name, we were delighted to get to work! A super clean and simple circular logo was created with the anchor linking the brand to its Cornish sea roots. A full set of stationery followed including some chunky, triplexed business cards and we’ve also designed and built the Pollocks Pub Co simple one-page website. This simple site links viewers to the dedicated websites for each of their eating establishments in Cornwall.
In Autumn 2016, they opened The Longstore restaurant and Short & Strong café in Charlestown following the re-development of a derelict longstore right on the harbour in this popular tourist town on the south coast of Cornwall. We were delighted to work with the team at Pollocks Pub Co on the brand creation for both of these exciting new venues.
“We engaged the services of Wetdog Creative after a long search for a design agency that could help us to develop an original re-brand concept for our restaurant. From our first meeting with Caroline we were impressed with the care that she took in establishing precisely what we were looking for and how it would complement our evolving business. They visited our restaurant to immerse themselves in our environment and to experience our ethos first-hand. As a result their concepts were on the money from the outset. Caroline and Jan's professionalism and creativity has exceeded our hopes and expectations on each project we have commissioned. They are prompt, professional and happy to provide assistance and ideas beyond the brief. We couldn't recommend them more highly.”