Located in Daventry, Evergreen Art Café is a really interesting concept for an art gallery. They’ve made buying fine art completely accessible and a non-intimidating experience by creating a fabulous art café and as the strapline suggests, they provide fine art and great coffee! We kept their existing logo (which we adjusted slightly) and created a set of brand guidelines, whilst adding the Fine art Great Coffee strapline and picture frame illustration to tie everything neatly in with the buying art concept.
Since the brand re-alignment, we’ve produced a whole stream of promotional print including data capture cards, a loyalty card, stationery items, the café menu, price labels and a whole series of posters and banners as well as interior and exterior signage for the gallery. We’ve also designed a pop-up gallery to take the Evergreen Art Café concept on the road to festivals.
Following a photoshoot to get some cracking shots of the gallery space, we designed and built them a bespoke e-commerce website, which is super easy to navigate, whilst showcasing what a brilliant place Evergreen Art Café is to come in for a coffee and enjoy the art on display.
We also write, design and build their monthly HTML email newsletters and invitations to their exclusive ‘meet the artist’ exhibitions.
The image of the back of the t-shirt is courtesy of Will Ferguson, taken on the Evergreen Art Cafe stand at Jamie Oliver’s The Big Feastival in the Cotswolds. Take a look at Will’s website at www.willfergusonphotography.co.uk
“I was an admirer of Wetdog's work from afar as they'd created the brand identity for one of our suppliers and I knew we needed their help to sort out our own marketing. I wasn't disappointed. Right from the off, they got to grips with our business ethos and were able to refresh our existing logo and create a strong brand identity around this. They really have transformed us from top to bottom – whether it's been the gallery interior, our printed literature, promotional materials and regular email shots through to a new e-commerce website that has seen our online presence develop more than I ever could have dared to dream! They are an integral part of the Evergreen family now and we couldn't do what we do without them.”
