Located in Daventry, Evergreen Art Café is a really interesting concept for an art gallery. They’ve made buying fine art completely accessible and a non-intimidating experience by creating a fabulous art café and as the strapline suggests, they provide fine art and great coffee! We kept their existing logo (which we adjusted slightly) and created a set of brand guidelines, whilst adding the Fine art Great Coffee strapline and picture frame illustration to tie everything neatly in with the buying art concept.
Since the brand re-alignment, we’ve produced a whole stream of promotional print including data capture cards, a loyalty card, stationery items, the café menu, price labels and a whole series of posters and banners as well as interior and exterior signage for the gallery. We’ve also designed a pop-up gallery to take the Evergreen Art Café concept on the road to festivals.
The image of the back of the t-shirt is courtesy of Will Ferguson, taken on the Evergreen Art Cafe stand at The Big Feastival in the Cotswolds. Take a look at Will’s website at www.willfergusonphotography.co.uk
“I was an admirer of Wetdog's work from afar as they'd created the brand identity for one of our suppliers and I knew we needed their help to sort out our own marketing. I wasn't disappointed. Right from the off, they got to grips with our business ethos and were able to refresh our existing logo and create a strong brand identity around this. They really have transformed us from top to bottom – whether it's been the gallery interior, our printed literature, promotional materials and regular email shots through to a new e-commerce website that has seen our online presence develop more than I ever could have dared to dream! They are an integral part of the Evergreen family now and we couldn't do what we do without them.”
