Located in the centre of Launceston in Cornwall, No. 8 was an established café with a loyal customer base. But after six years of trading and the news that Costa was coming to Launceston, the owner knew the time was right for a re-brand and got in touch with us for some help. Adi really understood he needed to up his game in the branding department if No. 8 was going to hold its own against the Costa corporate machine rolling into town.
With his plans underway to diversify the café offering to include fresh local deli produce and lovely food and drink gift sets, we set to work on the re-brand.
Adi is well-known in Launceston and he is a huge part of No. 8 Cafe’s popularity in the town. With this in mind we wanted to make sure the new brand had an essence of his personality in there. Cycling is a big passion of Adi’s and we’ve been able to inject an element of fun into the identity with the use of the road bike illustration. Whilst No. 8 is not trying to be a café aimed solely at cyclists, the new identity is definitely a nod towards the fantastic cycling routes in the area. With Launceston being so close to Dartmoor and Bodmin it’s a hill climbers paradise and if they want to visit No. 8 for a great coffee and a spot of lunch en route, they’ll feel right at home.
With bright, bold colours (yellow of course and a deep, rich purple) the exterior of the building has been transformed with a fantastic paint job and simple signage. With the new menus, staff uniforms and initial launch items completed, it’s on to the product packaging for the deli.
“I couldn't have asked for more from Wetdog Creative, they have nailed it with the re-brand - we're the talk of the town!”