The White Rabbit Pizza Company
The White Rabbit Pizza Company was born out of a request for a gluten-free pizza at The White Rabbit Pub in Oxford. Italian chef and one of the pub’s Director’s Teo, spent over a year creating the perfect gluten-free pizza base with a range of gluten-free toppings. These new additions to the pub’s menu went down so well that Teo and the other two Directors Nick and Josh, decided to launch it to the food retail market – and this is where we came in.
With the name of the company already decided, keeping its connection to the pub, we created the brand identity for The White Rabbit Pizza Company with a striking, yet fun logo using negative space to form a white rabbit peeping out of a pizza box.